BETTER FOR YOU SNACK MARKET: A STRATEGIC ANALYSIS OF THE KEY PLAYERS AND THEIR STRATEGIES

The Better-For-You (BFY) snack market has surged in popularity as consumers increasingly prioritize health and wellness in their food choices. Offering alternatives that are nutritious, low in sugar, and high in protein or fiber, BFY snacks cater to a growing segment of health-conscious consumers. This blog explores the trends, demand, challenges